For sustainable development in tourist destinations

V Social Logo on white SVG format
Our Own Peace Movement: The Story Behind V Social’s Sportathon

Our Own Peace Movement: The Story Behind V Social’s Sportathon

Moving for a Good Cause

Peru team at V Social Sportathon 23
Participants of the Sportathon 2023

Understanding the conflict in Colombia

Before the peace agreement in Colombia, conflicts arose between the Colombian government, leftist guerrilla groups such as the Revolutionary Armed Forces of Colombia (FARC), and right-wing paramilitary groups. The conflict was fueled by issues of land distribution, socio-economic inequality, drug trafficking, political unrest, and historical grievances. Additionally, the involvement of external actors, such as international drug cartels and neighboring countries, contributed to the protraction of the conflict. These factors, coupled with deep-rooted mistrust, violence, and human rights violations, created a volatile environment that persisted for decades, causing immense suffering and displacement for Colombian citizens. The signing of the peace agreement in 2016 marked a crucial milestone in Colombia's pursuit of stability, reconciliation, and a path towards sustainable peace.

The importance of Casa de la Paz

Visit at Casa de La Paz Bogota

Casa de la Paz represents a rare example of the successful reintegration of ex-FARCs into civil society in Colombia. Casa de la Paz is a place that brings together and unites locals that share the same vision for peace in the country. But it also welcomes foreigners that have a genuine interest in the narratives of Colombians who have experienced the consequences of the armed conflict.Travelers can listen to and understand different points of view from those who were affected by the conflict. Paper butterflies throughout the house represent and memorize victims of the armed conflict.

Entrance hall Casa de La Paz-1

la paz debe nacer en nosotros mismos

Doris speaking about La Troche beer at Casa de La Paz

Doris, a member of the association, is usually around to chat and share a cold La Trocha beer. La Trocha means “trail” or “shortcut,” and refers to the time that Doris and the co-founders of the brewery were part of the FARC, the leftist guerrilla group. The group defended rural areas for decades, in conflict with the government and other organized groups, meaning that they have extensive knowledge of the rural and remote areas they were active in. Their knowledge about the climate, particularities, and risks of the territories, as well as secret trails and shortcuts, was essential in giving them an advantage over their opponents. The name of the beer memorizes these times, while at the same time not wishing for them to be repeated

Small actions = big change

V Social’s Sportathon for peace is another example of how travel can be a force for good. While each step and every euro might not seem like a lot, when added together they can lead to long distances conquered and significant funds raised. Each traveler can be part of making change, whether they visit a project on their trip, lace up their shoes for a good cause, or donate to foundations like V Social and partners such as Casa de la Paz. 

Join the movement! Learn about the community-based tourism projects we support and see how little it takes to make a big difference


2025 VSocial Foundation e.V.

All rights reserved