Our Own Peace Movement: The Story Behind V Social’s Sportathon

Before the peace agreement in Colombia, conflicts arose between the Colombian government, leftist guerrilla groups such as the Revolutionary Armed Forces of Colombia (FARC), and right-wing paramilitary groups. The conflict was fueled by issues of land distribution, socio-economic inequality, drug trafficking, political unrest, and historical grievances. Additionally, the involvement of external actors, such as international drug cartels and neighboring countries, contributed to the protraction of the conflict. These factors, coupled with deep-rooted mistrust, violence, and human rights violations, created a volatile environment that persisted for decades, causing immense suffering and displacement for Colombian citizens. The signing of the peace agreement in 2016 marked a crucial milestone in Colombia's pursuit of stability, reconciliation, and a path towards sustainable peace.

Doris, a member of the association, is usually around to chat and share a cold La Trocha beer. La Trocha means “trail” or “shortcut,” and refers to the time that Doris and the co-founders of the brewery were part of the FARC, the leftist guerrilla group. The group defended rural areas for decades, in conflict with the government and other organized groups, meaning that they have extensive knowledge of the rural and remote areas they were active in. Their knowledge about the climate, particularities, and risks of the territories, as well as secret trails and shortcuts, was essential in giving them an advantage over their opponents. The name of the beer memorizes these times, while at the same time not wishing for them to be repeated

V Social’s Sportathon for peace is another example of how travel can be a force for good. While each step and every euro might not seem like a lot, when added together they can lead to long distances conquered and significant funds raised. Each traveler can be part of making change, whether they visit a project on their trip, lace up their shoes for a good cause, or donate to foundations like V Social and partners such as Casa de la Paz. 

Join the movement! Learn about the community-based tourism projects we support and see how little it takes to make a big difference.