Their story
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Yarumo Blanco
Support youth training and conservation at this homestay in Colombia’s coffee region
Basic information
Experience
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Sleep
Impact
Start collaboration:
2019
End collaboration:
2022
Directly impacted families:
32
Indirectly impacted families:
100
Project description
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Once in charge of the Otún Quimbaya National Park, Yarumo Blanco is a community tourism organization, which for over 10 years has been harnessing tourism to create change and is now focused on leadership and conservation. Situated within Colombia’s coffee region, Yarumo Blanco provides training in tourism to young people, helping to prevent youth migration away from this rural area to big cities in search of employment and opportunities. Developing young leaders and social entrepreneurs in the region, Yarumo Blanco is at the forefront of social innovation in the region, and a network of local community projects that are providing Colombia’s coffee region with an alternative form of tourism.
While staying at a community homestay, travelers to Yarumo Blanco have the opportunity to take a tour of a sustainable coffee farm and understand its farming practices, visit nearby natural wonders and experience local culture through traditional meals and exchange.
Involvement of V Social
Partnering with Yarumo Blanco since February 2019, the VSocial Foundation has funded tourism and leadership training, helped develop the homestay experience and improve its operational processes, as well as directly supporting the organization to obtain a community tourism certificate.
Start collaboration:
2019
End collaboration:
2022
Directly impacted families:
32
Indirectly impacted families:
100
Your impact
Pereira
Country: Colombia
With 20 families directly involved in the homestay project, another 32 families also benefit indirectly as part of the supply chain. But by providing leadership training to young people, Yarumo Blanco also has a wider impact, helping to prevent the migration of young people and developing an alternative kind of tourism in Colombia’s coffee region. Thanks to its efforts to support conservation in the local area, more than 100 families have also benefited from support to protect the local environment.