
Basic information
Experience

Do
Impact
Directly impacted families:
10
Start collaboration:
2018
Project description

Santo Domingo, Valparaíso’s oldest quarter, has always been the cornerstone of Chile’s second city. Centered around the Iglesia de la Matriz church, destroyed and rebuilt several times following earthquakes and pirate attacks, this district is a maze of cobbled together port workers’ and tradesmen’s houses adjacent to the commercial district of Barrio Puerto, a UNESCO World Heritage site. But while the rest of the city, with its colorful houses nestled on hillsides, attracts visitors from all over the world, Santo Domingo has not been able to harness the benefits of tourism in the same way, and this close-knit community, which has survived for generations together, is under threat from gentrification and uncontrolled tourism. Ecomapu’s Ruta La Matriz is, however, tourism on a human scale, working closely with residents, neighborhood organizations and trade associations to create alternative walking tours of the neighborhood and city. Offering development through tourism and providing an economic alternative to families in the Cerro Santo Domingo neighborhood, Ruta La Matriz gives residents the opportunity to improve their living conditions, while also promoting and preserving the district’s unique culture. On a variety of walking tours that include a food tour through the picás (popular restaurants) of Barrio Puerto, travelers can explore the neighborhood with a local and get beyond the architecture and history to meet locals and discover the culture, food, stories and customs of Cerro Santo Domingo.
Involvement of V Social
Through the provision of tour guides and food, more than ten families are directly involved in this project, which through the supply of workshops, tourism and business training and travelers, has been supported by the VSocial Foundation since November 2018.
Directly impacted families:
10
Start collaboration:
2018
Your impact
Valparaíso
Country: Chile
As well as the ten families benefiting directly from the Ruta La Matriz community tour, 50 families also benefit indirectly. The project acts as an idea incubator for tour guides to create their own community tourism projects and for residents of Santo Domingo to discuss and rethink neighborhood issues, such as how to integrate tourism into their community. At the same time, the project is managing to slow down the gentrification of the neighborhood by encouraging local residents to stay and take pride in their neighborhood.
Their story


